Product decisions are traceable, simple and reliable. 2. Why does WeChat executive list close the drift bottle directly? The idea: deal with risks. The starting point of the executive list drift bottle is good, the creativity is novel, and the group effect is effective, but WeChat chooses to drop it directly. The reason is that the content is uncontrollable and there are a lot of improper behaviors. Why is it falling? not regulation? It is certain that there must be fierce discussions within. WeChat on whether the drift bottle is dropped or whether it is regulated. It can also be determined that the stage of governance supervision has also been executive list experienced before the drop. But WeChat finally chose to close. The group of drift bottles is a lonely and curious group, a group that may be exploited by gray products with ulterior motives. Although the mechanism executive list of the drift bottle is good, it is precisely through the function that they are selected. Heroes are defeated by reality. The inspiration for us from dropping the bottle is that when we are designing a executive list new feature, our focus is to focus on the right path or deal with risks (limited resources), which deserves every product manager to think deeply. When making a product, if you think too much, you will be intimidated. If you don’t consider the risks, you will be passively frustrated, and you have to make difficult executive list choices. 3. Why does WeChat force adding friends only to chat or circle of friends? Ideas: Identity change. What does WeChat mean to users? The answer is the identity of the mobile internet. With the expansion of WeChat functions, this identity is not only the identity between friends, but also our external identity.