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02. Apr. 2022
In Allgemeine Diskussionen
Lack of standard printed materials email list and publications: The SLLB lacks most standard printed materials and publications due to poor planning of marketing programmed email list. This negligence has made the library handicapped of email list public relations tools in the form of printed materials and publications such as newsletters, questionnaires, diaries and calendars. • Displays are improper and exhibitions seem almost absent: email list The library depends mostly on donations and most of the books are acquired without jackets. Therefore displaying book jackets in inconsistent. In fact exhibition email list programmed are yet to survive as they are only recently introduced. The library lacks relevant display and exhibition materials to mount these activities. • Inability to organize frequent Radio Programs: The SLLB lacks media communication facilities. email list The library cannot frequently organize radio programmed on its own because of lack of funds. The absence of radio programmed stands out as an acute problem to email list the progress of marketing programs in the library. Conclusively, marketing email list is the instrument that libraries use to transform their aims and objectives into operational plans of action. In most developing countries' email list public libraries such as the SLLB, marketing strategies cannot operate properly due to the existence of bottlenecks in planning programmed. Good marketing programmed actualize the plans and measures necessary for the achievement of goals and objectives. Dransfield, Rob and Needham Dave (1995).
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