Because an investment in society does not necessarily Latest Mailing Database to monetary gains. In fact, marketers typically invest in social media with a goal other than immediate conversions or direct sales. Research on social media ROI shows that in addition to customer acquisition and lead generation, most businesses are interested in: raise popularity Latest Mailing Database brand; Increase customer engagement; customer retention; client subdivision; improve customer support; Drive more website traffic ; community building, etc.
The results of such SMM activities are often difficult Latest Mailing Database even impossible to measure in monetary terms. So it is difficult to calculate their ROI. For example, you can measure customer engagement through likes and Latest Mailing Database shares, but it's hard to tell if they have any impact on your revenue. That's why measuring social media ROI is often considered a tricky task. No wonder 60% of marketers say calculating ROI is one of the top three challenges they face in social media marketing.
Meanwhile, 44% of CMOs admit they fail to measure Latest Mailing Database the presence of social media affects their business. Why is measuring social media ROI important? Despite the difficulties of calculating social media ROI, the need to do so remains. Just like any other marketing campaign where you invest your own or your stakeholders' money, social media Latest Mailing Database demands financial accountability. What's the point of spending money unless you have a clear picture that your money can generate more money?