Again, it is important to note the “page level” here. If we look at our example above, we see that much of the content is a case study. If this case study had a mobile version that didn't include all of the desktop page content, it would suffer from this change. IF, however, this case study ONLY had desktop pages - it would still rank! It would just look ugly on cell phones. This is an important distinction. And that's the distinction that I don't see a lot of SEOs making. I see many articles discussing the number of pages on both desktop and mobile sites of a site. Unless desktop pages that don't have mobile equivalents redirect everyone to the mobile homepage, this metric doesn't matter.
These pages will still be indexed. What fax list we should be looking at is the content that is on the desktop page, but not the mobile version. Advertising Continue reading below Great, enough theory. Just tell me what to do. Sure no problem. Do. A. Reactive. Site. But what belongs on a subpage instead of about the difference between my mobile users and my desktop users? What if I want to adapt my mobile site to the fact that they search differently? A then maybe that content the homepage? It will take good information architecture, content strategy, and UX teamwork, but it's entirely content. You just have to think. Hey, nobody said SEO was easy, right? It's time to roll up our sleeves and go RMS.
Real Marketing Shit. So you say SEO is dead? Yes. SEO is dead. We need to stop doing SEO and start doing SEO. No it is not. It doesn't really change much in the long scheme of things. It's just a bit ahead of the curve based on where the websites are today. Advertising Continue reading below What if I don't answer? Can I do a few things? Yup. To get started, get rid of all device type redirects from subpages to the mobile homepage. Nobody likes that. If you don't have a mobile equivalent of the page, just serve the desktop page to mobile users. It's actually a better user experience to get the content they want in an ugly format than a pretty page that isn't what they're looking for. Better yet, create a mobile version of the page! What about and canonical? Should I change them? Probably not.