社交平台上不难发现人们对快时尚服装品质的控诉,这其中还有人总结,“在网站上购物就像赌博,你可能会买到一两件物超所值的,同时附带七八件抹布一样的”。 当时尚终于快到经不起时间的考验 新西兰电话号码列表“一次性”的衣物也只能沦为一种无价值、无意义的浪费。 甚至 新西兰电话号码列表如果再继续追溯到生产、包装环节 新西兰电话号码列表厂家会在极低的利润空间下使用环保的材料吗?
极端的工期下,流水线上的工作环境和条件又会得到重视吗?新西兰电话号码列表 种种问题亟待快时尚品牌们自证。 更令人怀疑的,是由“快速时代”迈向“实时时代”后,那些由算法产生,而不是出自设计师之手,直接从大牌秀场上、别人的创意博客中拷贝,而绝非原创的服饰 新西兰电话号码列表还能称得上是时尚吗? 国产快时尚 新西兰电话号码列表ZARA和H&M都怕了 抄袭也是快时尚常被诟病的问题 新西兰电话号码列表一个在ZARA和SHEIN之间“找相同”的账号,在Instagram上获得了4.5万粉丝 看似在速度与收益间取得了平衡的快时尚品牌们,实质上仍然站在一道岌岌可危的钢丝上。它们也需要做出选择,是继续一往无前,还是踩下刹车。 近期有报道显示,ZARA母公司不惜投入2.38 亿欧元,在西班牙的港口城市建起占地 17
万平方米的大楼用于容纳营销和设计团队。有媒体推测,选择在营销和设计上下功夫,是ZARA对发展可持续性,与摘掉快时尚标签的一种尝试。 与此同时,H&M也砍掉了一些主攻下沉市场的店面 新西兰电话号码列表积极发展价格更高的轻奢副线 新西兰电话号码列表以调整未来的发展战略。 对于SHEIN而言 新西兰电话号码列表要打造出所谓的物美价廉的金字招牌,显然还有很长的路要走。 正如“底层设计师”的一篇文章所说,“SHEIN问题”也是所有中国时尚从业者正在或即将面临的问题—— 究竟是想做时尚的引领者还是跟随者?
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